One of my biggest question when I started to study Internet Marketing was “How can I convince the customer that this time, with my product, it will be different?”
Well, there are different ways to achieve this result and one of the most effective tactic is to bring a new perspective about the prospects' problem.
The point is, how do you find out this different perspective?
First of all you must know what the customer is doing to solve his problem. Then you have to look for the actual or perceived constraints in solving it. You can use these constraints in your copy and in your negotiations. Then propose a solution addressing these constraints.
Share here other tactics and your experiences in applying them