Who gives you the right of telling people what to do? Your STORY must answer this question.
We all are in the business of telling peple what to do. We all. We are in the business of telling people what to do. For this reaason it's important that we build a position from were we have the authority to talk.
Because this is the question that all the prospects have when you reach them with your copy and your announcements. Who gives you the right? And the answer must be "My personal story!"
Are you using a personal story in your funnel, e-mails or in your sales pages?